News Flash

Allen USA

Posted on: May 24, 2023

Enhanced Security Measures

Celebration Park at sunset

The City of Allen is taking steps to enhance the security for this year’s event. These efforts will include site fencing with secure entry and exit points, ground lighting for the duration of the event, enhanced police presence and added security.

Like previous years, Hyper-Reach will be utilized for event announcement and emergency alerting the day of the event.


Simply text the letters AUSA to 618-589-1337 to sign up. You will get a confirmation text once enrolled.


On the day of Market Street Allen USA, you will get a limited number of messages to help plan your day and navigate the event. The alerts will keep you posted on any weather-related changes; we’ll even remind you when it’s time to find your seat for the fireworks.


These event texts are powered by Allen’s emergency notification system, Hyper-Reach. To sign up for additional weather and community alerts, visit

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